Take good care of the producers. Know your product. Improve its quality. Ask your father for advice. Protect the environment. Get closer to the customer. Talk to each other.
These are the rules of thumb for Coopervitae, a group of Fairtrade coffee producers in Brazil. To find out what putting all those pieces together means in practice, read their full story.
Pictured: Coopervitae member Vagner Bombonato de Lima. The knowledge he’s got from the co-op (and his dad!) means he’s confident of the quality of his coffee.
Photo by Didier Gentilhomme